Revenue
engineered
from the data up.
d2b2 helps growth-stage companies build the paid marketing infrastructure and revenue operations systems that compound. Data-driven decisions, documented work, no guesswork.
What d2b2 does
Paid Marketing Setup & Optimization
Full-funnel paid search and social infrastructure — account builds, campaign architecture, bidding strategy, and ongoing optimization grounded in attribution data.
Revenue Analytics & Reporting
SQL-driven analysis, custom dashboards, and performance reporting that tell you what's actually driving revenue — and what isn't. From ad spend to pipeline to close.
Marketing Infrastructure
Tracking implementation, CRM workflows, automation pipelines, and the connective tissue between your tools — built to scale and documented so it doesn't break.
SEO & Answer Engine Optimization
Content strategy and optimization built for how people actually find answers — including AI-powered search. Organic growth that compounds without the ad spend.
How the work gets done
Audit the current state
Before building anything, understand what exists — what's working, what's wasting budget, and where the gaps are. Every engagement starts with a structured review of your stack, spend, and data.
Build the foundation
Tracking, attribution, and reporting have to work before paid spend scales. Infrastructure built right the first time doesn't create surprises six months later.
Optimize on real signals
Campaigns improve when decisions come from actual data, not intuition. Ongoing work is driven by what the numbers say — not what should theoretically work.
Document and hand off cleanly
Everything built gets documented. You own the work, understand how it operates, and can extend it without coming back for every small change.
d2b2 is the consulting practice of Danny Byers — a data scientist and growth operator who works at the intersection of paid marketing, revenue operations, and analytical infrastructure.
The work spans Google Ads, Meta, HubSpot, GA4/GTM, SQL data pipelines, and AEO content strategy — usually in combination, because real growth stacks don't stay in neat departmental boxes.
The name is a play on the work: D. Byers, databases, data-driven B2B. The point is precision over guesswork, and systems that outlast the engagement.
- Google Ads
- Meta Ads
- SQL & Data Analysis
- GA4 / GTM
- HubSpot
- Revenue Operations
- AEO / GEO
- Marketing Automation